From a dog saving a soccer goal to a darts player’s eloquent tribute to fallen service members, viral sports moments capture the world’s imagination and build bridges that span language, timezones and even sport. They also help teams extend their reach and foster a global sense of community as fans around the world celebrate successes, acknowledge heartbreak and above all, come together under the banner of fandom.
This past Olympic Games was filled with both inspiring stories and head-scratching antics. From pommel horse guy earning a bronze medal and a spot on Dancing with the Stars to Ilona Maher rumbling over Aussies, the Summer of 2024 left no stone unturned in terms of virality.
Viral sports moments are the perfect way for leagues and teams to showcase the lighter side of their sport. For example, NASCAR’s video of a touching tribute for Memorial Day received over 4.32% engagement. NBA’s post when their star Steph Curry scored 62 points against Portland also received massive social engagement, with over 23 million impressions on Facebook.
Athletes and fans alike look to these clips for inspiration. Videos that highlight an athlete’s journey or acts of sportsmanship resonate deeply and inspire shares and likes, such as Little League sensation Mo’ne Davis. She not only made history as the first female pitcher to win a championship in the Little League World Series, she was also an ambassador for people living with HIV, removing stigma and helping others feel less alone.
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