In the world of sports, technology is evolving faster than ever before. It’s reshaping how fans engage, athletes perform, and how sports generate value. As the industry embraces new technologies and puts a higher emphasis on sustainability, new layers of loyalty are emerging.
Smart wearables, smart coaching apps and AI analytics tools are reshaping the way teams train and prepare. Wearables help athletes track metrics like heart rate and speed, while apps link player stats to training plans and team chat tools. This integrated approach allows coaches to make decisions faster and spot patterns more easily.
New virtual tools let fans connect with the game and with each other in ways that were never before possible. For example, the 2022 Australian Open used generative AI to automatically produce video highlights for different languages. This new level of fan engagement is also opening the door for new revenue streams. For example, an NFT tool that links to the scoreboard lets fans “own” a piece of live sports action by purchasing a plot on the NFT map each time a team scores.
Sports organizations are also embracing the power of technology to transform stadiums into year-round hubs that boost economic activity in the surrounding “mixed use” area. They are investing in 5G capabilities, augmented reality and seamless in-app services for food, tickets, and more. And they’re leveraging technology to connect with younger audiences in a way that makes them feel connected to the sport.