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Sports have the power to drive gender equality by teaching girls and women teamwork, self-reliance and resilience. Yet, in some instances, they are still being used to reinforce gender stereotypes and discrimination against women and girls.

In recent years, we have seen a number of positive developments including equal pay advocacy in sports, social media platforms dedicated to women’s sports, increasing recognition that women’s sports are ‘valueable’, and even some corporations incorporating gender equality initiatives into their business strategies (Cooky & Antunovic, 2022).

Unfortunately, this progress is not being evenly distributed across all sporting sectors, and it will take more than awareness campaigns and media advocacy to achieve gender equity. There is a need to invest in the development of women’s sport at the grass roots level, develop support structures for female athletes, promote coaching courses for women and girls and provide opportunities for girls and women to lead sports clubs, teams and organizations.

The belief that men are stronger, better at sports and faster than women remains a barrier to progress towards gender equality in sport. This internalized sexism can have negative consequences for girls and women who participate in sports, including decreased motivation, lower self-esteem and reduced future expectations of achievement.

This article fills a gap in quantitative research on attitudes towards gender equality in sports using Special Eurobarometer 525 data (April-May, 2022). Fuzzy-Hybrid TOPSIS is used to produce a synthetic indicator of Europeans’ Attitudes to Gender Equality in Sports and Latent Profile Analysis is applied to cluster respondents according to their attitude toward GE in sports. The findings reveal a clear ideological divide, with left-wing respondents showing greater support for GE in sport than right-wing respondents. This trend, in combination with wider political trends, indicates that it is crucial to develop strategies for making GE in sports a mainstream priority.

Get the best 2025 NFL draft analysis with intuitive data visuals, advanced analytics, and a clean, easy-to-use design. Whether you’re scouting top prospects or preparing for your fantasy football draft, NFL Draft Pro 2025 has everything you need to dominate your league.

The Giants drafted two big-time players in their first two rounds and then made an impressive move to acquire a talented young cornerback. The pick of RJ Carter in the second round was a smart choice that makes sense for a team that values speed and ball coverage. Carter has explosive traits that have evaluators likening him to All-Pro Von Miller.

In the third round, the Broncos landed another big-time playmaker in Jahdae Barron. He will provide a much-needed complement to Riley Moss in the secondary, especially with a deep running back class.

The Jaguars rounded out their first three picks with a physical lineman in Marcus Bryant and a versatile inside linebacker in Cody Simon. Both have started both of the first two preseason games and should make the 53-man roster as backup swing tackles and core special teams players.

In the fourth round, the Raiders got a talented slot receiver in Chimere Dike. He has a unique route-running ability that should make him tough for opponents to cover. The team also picked up a solid punt and kickoff returner in Andy Borregales. He will compete with Parker Romo for the job and could end up on the practice squad if he falls short in his battle.

Combat Sports offer a unique blend of physical challenge, mental discipline, and strategic depth. From Muhammad Ali’s “Thrilla in Manila” to Conor McGregor’s lightning-fast knockout victories, the dazzling world of martial arts and fighting has an irresistible appeal that draws in millions of fans each year. Moreover, the many facets of these sports – from training and injury to the history and legacy – reveal a fascinating interplay between sport and culture.

The incredibly fast-paced action of fighting sports keeps viewers on the edge of their seats, and athletes showcase years of training with every move they make. Whether it’s the precision of boxing, the devastating power of Muay Thai, or the tactical brilliance of Brazilian Jiu-Jitsu, these sports enthrall audiences with their uncanny combination of skill and instinct.

Despite their intensity, combat sports also provide tremendous health benefits to participants. Regular training sessions strengthen muscles, enhance endurance and agility, and burn calories to help maintain a healthy weight. They also promote stress relief and a sense of accomplishment through the pursuit of personal goals.

The complex nature of these sports demands a holistic approach that includes training, competition, and media, among other factors. Considering these diverse facets unveils an enticing world of opportunity for sports enthusiasts, academics, and the public at large.

Athlete endorsements have long been a powerful marketing tool, offering a unique way to set products apart from competitors and build consumer trust. By partnering with athletes who inspire and uphold positive values, brands can create an authentic connection that boosts sales, fosters brand loyalty, and drives visibility.

Athletes are cultural icons, often setting trends in fashion, lifestyle, and fitness. They are seen as trustworthy, disciplined, and hardworking, qualities that can elevate the perception of a product or service. Athletes also have the ability to generate media attention and stoke discussions on social issues that can have ripple effects. Nike’s partnership with tennis star Serena Williams, for example, focused on women’s empowerment and excellence, aligning her personal narrative with the brand’s ethos.

In the context of digital marketing, athlete endorsements have a broader reach than ever before, connecting directly with fans on a global scale and providing an opportunity to interact in real-time. This dynamic platform allows for the creation of personalized content and a more intimate, authentic experience, increasing engagement rates and creating a strong sense of trust.

As an added benefit, the digital tools and analytics offered by digital marketers allow for a high level of measurement to track the impact of an endorsement campaign. This includes sales lift tracking, engagement metrics, and AI-powered sentiment analysis to identify shifts in consumer perception and adapt campaigns accordingly. Athlete-branded content is especially effective when it shows the athlete actually using and interacting with the products, which further increases authenticity.

Athletes who wear their nation’s uniform at the World Athletics Championship must have something special to offer, and the 2023 edition in Budapest was no exception. From Femke Bol falling within sight of the line in the final of the women’s 4x400m relay to Britain’s Zharnel Hughes claiming bronze in the 100m, it was an event of epic thrills and unforgettable moments – as well as some incredible performances.

The first World Athletics Championship was held in 1983, and the sport’s best athletes gather to compete in 49 events over nine days of intense action. The 2023 competition saw 404,088 fans fill the National Stadium on the banks of the Danube River to witness some spellbinding racing and jumping from the finest in the sport.

Sprints: From the blink-and-you’ll-miss-it 100m to the lung-busting 400m, the sprints highlight athletes’ raw speed and explosive power. Carl Lewis’s triple golds (100m, long jump and 4x100m) were a standout moment, while Jarmila Kratochvilova won the 400m and 800m, Marita Koch claimed the 1500m and 3000m and Sergey Bubka claimed six consecutive pole vault world titles.

Throws: Requiring immense strength and precision, the hammer and javelin disciplines prove a true test of all-round athletic prowess. The heptathlon and decathlon, which see men and women take on seven and ten track and field disciplines, are also true tests of all-round ability.

For youngsters, laceing up their spikes at the World Athletics Championships is seen as no less an honour than competing at the Olympic Games. The 87-strong squad selected by Australian Athletics for Tokyo includes young sprinters Torrie Lewis and Caleb Law, middle-distance runners Claudia Hollingworth and Peyton Craig, long jumper Delta Amidzovski and race walker Elizabeth McMillen. Australian teenager Gout Gout is another name to watch, having already been likened to Usain Bolt and running the world’s fastest time of the year this season.

F1 has tweaked its scoring system over the years, but the core concept remains unchanged: the higher you finish, the more points you receive. The current system rewards those who can get to the top of the podium and dangles a carrot for drivers and teams that might not challenge for victory — after all, finishing in the coveted top ten places still earns millions of pounds in prize money.

The World Drivers’ Championship is awarded to the driver who finishes with the most points accumulated across the season’s races, while the World Constructors’ Championship goes to the team with the most points scored by their two drivers. Both titles are decided by the final race of the year, and over the years, a host of dramatic and unpredictable scenarios have seen teams battle it out right to the end — from Ferrari edging out BRM in 1964 to McLaren pippeding Ferrari in 2024.

Keeping up with F1 standings is an essential part of understanding the sport’s unique blend of tradition and futurism. From rule changes enhancing overtaking opportunities to technological advances altering the speed landscape, pivotal moments continuously shift rankings and change how a season looks.

Each Formula 1 race is a battle to the very last corner, and the latest results from each round are available on RacingNews365. Just click on the event you want to view and you will be presented with an up-to-the-second leaderboard displaying all of the key information you need to stay ahead of the game.

As the final 36 holes of The Masters get underway Saturday and Sunday, the golf world’s best will try to win their first green jacket at Augusta National. But the field is stacked and a true drama could unfold over the next two days in Georgia.

Rory McIlroy is one of those with a shot at pulling off the feat, having ascended back up the leaderboard after collapsing into a 72 on Thursday. But he’ll have to keep playing like this to beat Justin Rose, who has a three-shot lead over defending champion Scottie Scheffler, 2024 runner-up Ludvig Aberg and Canada’s Corey Conners.

Defending champion Scottie Scheffler is making his move in the Masters, moving up the leaderboard by hitting three birdies and a par on his way to a 4-under 66. Nicolai Hojgaard, who was tied for the lead at one point, is also in contention at 2-under through his first nine holes.

Bryson DeChambeau is another name to watch as the Masters enters its final weekend. The former U.S. Open champion has a chance to win his first Masters title after a strong second round in the green jacket category. He’s one shot off the leaders after a solid 6-under 66 in the third round, and his consistency over the past two days will put him in a good spot if McIlroy or anyone else falters.

The World Series is baseball’s ultimate stage and over the years it has showcased some incredible moments that have become ingrained in the game’s lore. From Freddie Freeman’s walk-off grand slam in Game 1 to the play that earned Reggie Jackson the nickname Mr. October, here are the most memorable World Series highlights of all time.

In what many consider one of the best World Series games ever played, the 1975 Red Sox were facing elimination in the bottom of the ninth inning with a two-run deficit to the Cincinnati Reds. After a long slog of lead changes and nail-biting turns of events, the game looked to be headed towards another close finish when Red Sox slugger Carlton Fisk came to bat on a pitch that was heading for a foul ball. As he began to swing at the pitch, Fisk waved his arms towards fair territory and the ball listened — it went straight over the wall and into the left field bleachers to send Boston to their first World Series win since 1918.

The 2024 World Series pitted the Los Angeles Dodgers against the New York Yankees, who had last won a championship in 2009. The Series was tied at three games apiece going into Game 7 at Yankee Stadium. With the Dodgers’ star closer Blake Treinen on the mound and their fire-balling set-up men Michael Kopech, Ryan Brasier and deathly lefties Alex Vesia and Anthony Banda unavailable, the Yankees were hoping to put the brakes on a possible comeback by forcing a deciding Game 9. A high-scoring affair kept fans on edge until Bill Mazeroski stepped up to the plate with the Series on the line and sent a first-pitch fastball from Los Angeles starter Jack Flaherty 403 feet into the right-field seats, sending Yankee Stadium into a roar.

The end of an athlete’s career is a huge milestone, but the transition from world-class superstar to ordinary citizen is often tough. Unlike most of us, who retire in our 60s or 70s, many athletes end their careers much earlier — and can struggle to adjust to a new life of minimum wages, limited social support and financial hardship.

Luckily, there are many ways for athletes to make the most of retirement, including building businesses, investing in income-producing assets and even launching second careers in real estate, fashion or broadcasting. But for every George Foreman or Venus Williams, there are dozens of former athletes who have gone broke or failed in their post-athletic pursuits.

During the past week, several high-profile athletes have retired. Super Bowl champion Nick Foles hung up his jersey, USWNT pioneer Alex Morgan played her last match with the San Diego Wave and track star Dafne Schippers called it quits after three Olympics and multiple medals. All of these moves have brought a flood of athlete retirement news to the headlines. But while it may seem like an abrupt ending, these retirements were often long in the making — and for some, retirement was forced by the pandemic.

Whether they help bring down Jose Mourinho at Manchester United, march against their club’s owner in London or push back against plans to commercialize football, fan protest stories remind us that fan activism is more than just a fad. In the era of the Civil Rights Movement, Black fans turned their passion for sports into a powerful tool of nonviolent protest. They boycotted pro teams with segregated seating and pressed city leaders to integrate stadiums, schools, and housing. They kept their boycotts alive through the Black press, and famous writers like Jim Hall, Marcel Hopson, Marion Jackson, and Lloyd Wells encouraged them to be a force for change.

These days, when it comes to analyzing the effectiveness of fan protests, much of the debate centers around how much influence such protests can have. With a President who has shown no hesitancy in targeting perceived enemies, fans may be less likely to use their voice and risk disciplinary action by their clubs. This may explain why many clubs have swiftly moved to quell fan speech – though some are not afraid to stand by their policies and encourage fans to speak up.

When writing about these events, it’s important to capture the look and feel of the protest and include as many details as possible. Talk to organizers, participants and bystanders — especially if they are willing to be quoted. In a news short, try to quote one person; in a longer article, shoot for three people at least. Providing quotes makes your story more engaging and helps readers connect with the protesters.