Whether it’s fan engagement, athlete monitoring, VR training or the rise of women’s sports, these technologies have transformed the sporting landscape. They also pose challenges for organizations looking to leverage these emerging technologies and deliver on their long-promised impacts. The key to success will be to reassure fans about how their data is used, understand the needs of their audience before deploying technology, and offer a full range of in-stadium and out-of-stadium experiences.
The emergence of wearables, performance analysis and AI tools continue to be game-changers for teams and athletes at all levels. For example, for semi-professional football clubs, enhanced access to advanced technology such as Catapult Vector devices and high-level video analysis capabilities is transformative, enabling them to train players, mitigate the risks of injury and develop strategies akin to elite teams.
As artificial intelligence (AI) algorithms continue to advance, they can now be applied to break down complex sports data sets and provide actionable insights for coaches and athletes. This allows them to fine-tune player mechanics and improve strategy in ways that would have been impossible a decade ago. Examples include analyzing swing mechanics, measuring the velocity of a baseball pitch or the defensive positioning of players on a field.
Augmented reality (AR) continues to revolutionise the sports experience for both fans and athletes, allowing them to see virtual overlays of sports stats or betting odds on top of real-time footage from their seats in stadiums. This can improve the experience for fans and enhance monetization opportunities for sports organizations.
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