Whether it’s an athlete’s prank-gone-wrong moment or a heartwarming tribute, viral sports moments capture the world’s imagination. Across social media platforms, they connect athletes and brands with fans in real time, drive engagement and create lasting memories.
Every year, a handful of sports moments make the news and go viral. But which ones are truly resonant? To craft a post that can capture the attention of your audience and spread, keep these seven tips in mind.
1. Be ready for the unexpected.
Throughout the 2024 Summer Olympics, bizarre and unforgettable moments left everyone in stitches. Whether it was a pole vaulter’s — um, manhood — getting in the way or a soccer player attempting to put on a Catalan hat on the World Cup trophy, the Olympics were full of head-scratching moments that will be remembered for years to come.
2. Avoid stale, clunky narratives.
In order to catch the eye of your audience, your story needs to be resonant and snappy. Attempts at humor that fall flat or awkward phrasing will be more likely to make your readers groan than gasp, so test your article out with friends to see how it’s received.
3. Don’t shy away from controversial topics.
When a controversial topic can elevate a sports story and create buzz, it’s important to embrace it. In the world of sports, the 1973 tennis match between Billie Jean King and Bobby Riggs is a perfect example. The high-stakes showdown captured the world’s attention and sparked conversations about male chauvinism and female empowerment.